Good — this is new

I will succumb to the magic of simple headlines. “Orange is the new black”, “pants are the new dress”, “Zara is the new Dior”. The latter is ridiculous, but you try to distinguish between fresh advertising campaigns: this is a recognized problem of the industry, and it is not that Zara shamelessly copies designer things, but that top fashion houses can not imagine anything that would be radically different from Zara, and at the same time successfully sold not only to elderly rich ladies who knew the great Monsieur in their youth.
Well, did you find 10 differences?Go on. The image in the title and the image below are it-girls from the online magazine H&M, dressed, respectively, in H&M:
We used to agree that if you take the average temperature in a hospital, then, definitely, a more expensive wardrobe has a better chance of looking modern and cool than a less expensive one. But here we fall into several traps, which in the end, instead of correct optimistic conclusions, lead us into mistakes and discouragement. Continue reading →