UFF. After writing this article, I feel literally like Alexander Vasiliev, a fashion historian. But it seems that nowhere is the lack of a theoretical basis more acutely felt than in the fickle and capricious field of fashion. We put things in order in our thoughts and understand why you can not wear oversize, but you can not combine things in one image of a single style. And Yes, you will finally be able to explain to your girlfriend why you do not like her shoes on a hidden platform. There are also chances to convince her that you are really not out of envy advising her to remove the bandage dress (and never wear it again).
My grandmother used to say that it’s better to be one step behind fashion than one step ahead. Continue reading
I thought: it can’t be that only fashion magazines are to blame for the fact that, following their advice, it is impossible to learn how to dress well and modernly. There can be no such thing as a mouthpiece designed to convey the latest fashion trends to the interested masses, so consistently (and, apparently, maliciously-otherwise, how to explain such a result?) misrepresented information. Surely we, as readers, also make some mistakes in the process of perception of information. It is worth thinking about it a little, and it turns out that, Yes, and readers are not without sin.
Is this how we read the magazine? Continue reading
Coincidentally, first I watched a lecture about fashion and cinema, then the film recommended in the lecture (in Russian translation it is called “I, Christiana”) about very young Berlin drug addicts of the 1970s, and immediately after the film opened a special issue of Art in Vogue (it is now on sale, I highly recommend it). It would seem that there is a connection. And it was available, and even as.
The lecture said that the film still has a huge influence on fashion, for example, at least one Gucci advertising campaign was shot in this style (this is not to mention the brilliant bombers, which, of course, were not invented by HM together with Zara). Continue reading
It’s hard to write about something that isn’t there. Imagine the article “how to collect a bouquet of cornflowers in Antarctica”. Or “how civil society in Russia defends electoral rights”. Or “Entrepreneurs in the era of the Soviet Union”. No, if you really want words and even meanings, you can choose. Describe individual manifestations that fit very roughly with the terms specified in the title. Even, probably, to draw some conclusions. The reader should not lose sight of the main thing: in Antarctica, it is theoretically possible to collect a bouquet, but rather from mosses and lichens, in Russia, society is extremely reluctant and defends something in small numbers, there were no entrepreneurs in the period between NEP and Perestroika, there were individuals whose thirst for money or adventure led to the implementation of criminal income schemes. Branded long opening sentence is written, cheers. Continue reading
I will succumb to the magic of simple headlines. “Orange is the new black”, “pants are the new dress”, “Zara is the new Dior”. The latter is ridiculous, but you try to distinguish between fresh advertising campaigns: this is a recognized problem of the industry, and it is not that Zara shamelessly copies designer things, but that top fashion houses can not imagine anything that would be radically different from Zara, and at the same time successfully sold not only to elderly rich ladies who knew the great Monsieur in their youth.
Well, did you find 10 differences?Go on. The image in the title and the image below are it-girls from the online magazine H&M, dressed, respectively, in H&M:
We used to agree that if you take the average temperature in a hospital, then, definitely, a more expensive wardrobe has a better chance of looking modern and cool than a less expensive one. But here we fall into several traps, which in the end, instead of correct optimistic conclusions, lead us into mistakes and discouragement. Continue reading