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Such a, hi,, eternal youth

Coincidentally, first I watched a lecture about fashion and cinema, then the film recommended in the lecture (in Russian translation it is called “I, Christiana”) about very young Berlin drug addicts of the 1970s, and immediately after the film opened a special issue of Art in Vogue (it is now on sale, I highly recommend it). It would seem that there is a connection. And it was available, and even as.

The lecture said that the film still has a huge influence on fashion, for example, at least one Gucci advertising campaign was shot in this style (this is not to mention the brilliant bombers, which, of course, were not invented by HM together with Zara).

Gucci SS 2016 Campaign
But I wasn’t looking at bombers and flared trousers (the ‘ 70s). Several times, the 14-year-old heroine changed her shoes for a trip to the disco as follows: she took off her sneakers, and put on warm striped socks (the simplest, we can say, children’s) borrowed shoes from her mother. The shoes were not particularly beautiful, and the socks were even more so. Everything looked wild together.
With striped socks, I did not find a screenshot, and the shoes are already different. But the point is this
And I kept thinking how interesting it was. The girl does not think about exactly repeating the adult image (which is very sinful in my young years, I and thousands of Schoolgirls who are not included in any teenage subculture, who want to or not, but form a certain aesthetic). We just wanted to quickly start to like boys and look like on-screen fatal beauties, so we copied the conventional image of an adult sexual woman, as it was in Russia in the 90’s: a mini-skirt, a blouse, a jacket, if it is longer than the skirt-great, shoes with heels, shiny tights,” put ” bangs, brown shadows (until the head teacher brought out of the class and forced to wash).

The heroine of the film does not need all this. She only needs one attribute of an adult woman-shoes. And do you know why she pulls them on her socks, wears jeans instead of a skirt, or a coat, or a bomber jacket, and doesn’t know what a pushup is? Because this is how youth should be. Youth does not think, but how to do it correctly. Not thinking, but as it should be. It takes fragments, pieces of adult life and combines them completely arbitrarily.

For a long time, the algorithm of Western European life was as follows: carefree (it’s like someone, but nevertheless) childhood-rebellious youth (hitchhiking, music festivals, traveling with a dollar in your pocket, experiments with drugs and alcohol) – return to the mainstream of socially approved behavior (education, work, career) – measured responsible adult life (mortgage, children, the crown of a career in the form of a respected position) – respectable old age (life of a prosperous rentier, cruises around the Mediterranean). Fashion followed in the same fairway. Punks, hippies, Goths in exotic outfits swarmed the proper five years in the Berlin squats, hung out in the slums of new York, lay in an obscene form under fences in London. Then someone died young, and someone stopped with “mistakes of youth” and changed into other costumes, perhaps even designer ones. The fashion of young rebels remained the fashion of young rebels. Not a very rebellious girl wanted to look not like a crazy punk with a green Mohawk, but like an attractive mother’s friend (or mother, sister, whatever).

And here we come to the magazine Art in Vogue. In it, I saw the same shoes on my toes. Only this is already a single product. And this is a Fendi ad.

In maroon, even the color and texture of the sock matches the frame from the movie, as well
And this is the explanation of all modern fashion at once: now the fashion of the young is fashion. She no longer sits in a pen, trampled by a classic Armani or Chanel suit. It’s everywhere. And a person who wants to dress modernly must now dress as only idle young people could once afford to dress.

Why is that? For many reasons. Globalization and access to the Internet have not only mixed all subcultures, folk traditions and clothing brands in one big cauldron, from which we now take out a mixture of Gothic Victorian image mixed with Chinese Imperial style, Then “stained” with gold vetements ankle boots. They also opened up access to money and success to a generation of 20, 30-year-olds. You don’t have to spend forty years humbly pursuing a career in one company to be successful and earn a double-breasted wool coat from London tailors. You can come up with a start-up at 20, and walk around in a gray hoodie at 30, being a multi-billionaire. And the whole world will imitate not a perfectly tailored suit, but the most crumpled sweatshirt.

Youth wins both in the economy (and you think why all brands, like crazy, study what the Millennials like and try to please their tastes), and in the way of thinking. Now the main thing is not to form one point of view and die with it, but as long as possible not to freeze in your thoughts. Learn new things until old age, get an education at 70. To be open-minded, to explore the possibilities. Change your place of residence, career, partners. This used to be considered a young man’s business. Now it’s everyone’s business. And all of us, therefore, are eternally young. Whether we like it or not.

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