About clothes and men: an interview with a psychologist on a topic I don't write about
At the end of December, I got the idea to talk to someone really competent about a topic that, whether you like it or not, POPs up in every second…

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Spring reincarnation
The air smelled of spring... more and more insistently warms the friendly spring sun. Winter had reluctantly but surely receded. Before you know it, nature has changed into a soft…

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How to dress when there is no place to dress
Have you noticed that the phrase "she dresses well" does not specify where exactly she dresses? While in our daily worries "what to wear" is certainly present this insidious "where".…

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lacquer raincoat

8 reasons to be beautiful and stylish

Вeautiful and stylish beauty questions have always remained relevant. It is known that Cleopatra, Madame Pompadour, Madame Clicquot and other characters who remained in history because of their beauty and femininity, attached great importance to beauty and paid attention to the care of their body and creating their seductiveness.
In the 20th and 21st century, aesthetic medicine and the entire beauty industry made a huge leap in development, and now on the pages of glamorous publications we can see perfectly made silicone beauties, perfect goddesses of style and aesthetics. The beauty industry has entered our daily life with confidence. Continue reading

How to dress when there is no place to dress

Have you noticed that the phrase “she dresses well” does not specify where exactly she dresses? While in our daily worries “what to wear” is certainly present this insidious “where”. And if it existed only in constructive questions, such as “is this radical mini-dress appropriate in the theater?”or “what impression will I make at the negotiations if I come in a cozy thin blouse with buttons?”or “would I be comfortable walking on stilettos on the beach with a towel in one hand and a glass of whiskey-Cola in the other”? But no. Most often, “where” is present in the depressing phrase ” I have nowhere to go.”

Moreover, it seems that everyone has nowhere to go. Do you work in an office? Continue reading

Spring trends: what in the white world can not be at all

It’s hard to write about something that isn’t there. Imagine the article “how to collect a bouquet of cornflowers in Antarctica”. Or “how civil society in Russia defends electoral rights”. Or “Entrepreneurs in the era of the Soviet Union”. No, if you really want words and even meanings, you can choose. Describe individual manifestations that fit very roughly with the terms specified in the title. Even, probably, to draw some conclusions. The reader should not lose sight of the main thing: in Antarctica, it is theoretically possible to collect a bouquet, but rather from mosses and lichens, in Russia, society is extremely reluctant and defends something in small numbers, there were no entrepreneurs in the period between NEP and Perestroika, there were individuals whose thirst for money or adventure led to the implementation of criminal income schemes. Branded long opening sentence is written, cheers. Continue reading

Big post about 2017 shoes that we wear and will wear
Before we start talking about the trends of the upcoming spring-summer season, I would like to refer to the repetition of the past. Since I started communicating with clients and…

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Athleisure: (not)sports wardrobe
This style is already fit to call not athleisure (athletic + leisure), but athcasual or even athbusiness. Elements of sporting style are so firmly embedded in the wardrobes that there…

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Magazines: read correctly (and train on autumn trends)
I thought: it can't be that only fashion magazines are to blame for the fact that, following their advice, it is impossible to learn how to dress well and modernly.…

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Style: large waves and small bursts
UFF. After writing this article, I feel literally like Alexander Vasiliev, a fashion historian. But it seems that nowhere is the lack of a theoretical basis more acutely felt than…

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